PACKING FOR MELBOURNE WITH JESSICA REID
MELBOURNE LOCAL JESSICA REID IS THE HEAD DESIGNER OF FASHION LABEL S T E E L E. WITH A FOCUS ON INSPIRING STRENGTH THROUGH FEMININITY S T E E L E HAS BECOME ONE OF THE MOST LOVED PLAYERS IN AUSTRALIA’S FASHION GAME, WORN FREQUENTLY BY THE LIKES OF REBECCA JUDD, RUBY TUESDAY MATTHEWS, PIA CATTAPAN AND SAASHA BURNS. BELOW JESS GIVES US THE RUNDOWN ON HOW TO PACK FOR THE CITY THAT GUARANTEES FOUR SEASONS IN A DAY…
ON PACKING …
WHAT ARE THE 5 THINGS I ABSOLUTELY MUST HAVE IN MY SUITCASE FOR A TRIP TO MELBOURNE?
A relaxed feminine dress
Studded ankle boots
Staple leather biker Jacket
Floaty printed Off the shoulder top
WHAT’S THE PERFECT MELBOURNE OUTFIT –
DURING THE DAY … A relaxed feminine dress with sneakers – I’m always on the go and juggling my mornings with my very bubbly two year old. Its important to feel comfortable – but with a level of polish and a touch of day time glamour. A jacket or throw is also on hand for a quick unexpected weather change.
OUT FOR DINNER … Heeled ankle boots, skinny jeans and a floral off the shoulder top , for date night with the hubby – it’s so nice when we get the night off and can enjoy an amazing dinner out together in the city! Lucy Liu has become a favorite.
TO A BAR … A low slung boho skirt and muscle tank t-shirt or tank coupled with heels!
TO A WEDDING … Something luxe, shimmering and bohemian. Weddings are always an opportunity to do draping feminine boho glamour.
A warm, statement fringed steele knit + scarf paired with some Acne ankle boots and skinny jeans! Take a wind weathering jacket for an extra layer!
TO WORK … Something that works for the office and meetings + can easily be transformed into a night time outfit . Office to dinner – Relaxed yet chic, that I can switch from flats during the day to heels for after work drinks.
WHAT BEAUTY ESSENTIALS WILL I NEED TO SURVIVE THE MELBOURNE WEATHER?
W7 – Light Diffusing Concealer, Lip De Luscious Treatment from Mecca, and Aesop Resurrection Aromatique Hand Balm, perfect for those dry days and although not a beauty product; definitely an umbrella to keep that make-up + hair in place!!
WHAT SHOULD I BUY IN MELBOURNE TO ADD TO MY SUITCASE FOR THE TRIP HOME?
These might not fare well in a suitcase but nothings trumps food! Melbourne is home to some of the most amazing eateries, so if you don’t have far to go Messina Gelato is a must or the lunch box from Shannon Bennett’s renowned Café Vue, is perfect for travelling.
ON STEELE …
HOW DID STEEL COME ABOUT?
Whilst working as a head buyer and wholesale agent, I became obsessed with the idea of creating a modern bohemian label that identified with my own urban lifestyle. One day I just took that leap of faith, and created my first collection. I was also lucky enough to have incredible support from The LOFFT Fashion agency, very early on, to partner in building steele.
WHAT INSPIRES THE STUNNING PRINTS AND SILHOUETTES THAT YOU DESIGN?
Strength in femininity is always at the core of the design process.
WHAT ROLE DOES MELBOURNE AS A CITY PLAY IN YOUR INSPIRATION AND DESIGN?
Melbourne and the lifestyle we lead in this gorgeous city, is a huge part of steele. When designing collections, I’m always thinking, how will I wear this in Melbourne, how will I style this on a cooler day. Depending on the season, my print design is often geared towards layering and to be paired with denim or denim jackets, tights or jeans. Styling is often clean, and paired back with leather or denim – Very Melbourne.
I also travel often, especially back and forth from Bali, so s t e e l e is a reflection of my lifestyle between the two. Collections are very versatile and easy to travel with.
And always – fusing bohemian nostalgia with modern urbanity is the focus.